Just as you can be sure that every Disney film has a happy ending, the final scene in the story about the rise of China's film industry seems to be ever more predictable: Within a few years, analysts say, the country will become the world's biggest film market.
When Chinese audiences saw the online trailer of the multinational co-production Outcast, starring Nicholas Cage and Chinese actress Liu Yifei in a story set in the Qing Dynasty (1644-1911), many of the comments were negative.
China's expanding cinema sector is causing Hollywood to change its development, production and distribution models for the movies it plans to sell into the market.
While Chinese filmmakers tend to see Hollywood and the American market as the holy grail, Hollywood is condescending at best in its attitudes toward anything Chinese. From the vantage point of the world's film production hub, Hollywood has not ignored China as much as treated it as a smattering of exotica.
Chinese box office takings amounted to $3.5 billion last year, and by Sept 21, this year's total had reached $3.44 billion, leaving almost no doubt that the 2013 figure will be topped. This cements China's place as a strong cinema market, behind only North America.
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