If you were to ask people outside China how many well-known Chinese brands they can name off the cuff, there probably wouldn't be that many.
Leaders of the world's major economies reached consensus during the G20 Summit on seeking workable solutions for global growth and development, a consensus that one analyst described as having China's "distinctive stamp".
More Chinese companies are investing in the United Kingdom, triggering a demand for public relations services to help build brand awareness and achieve business goals.
Chinese companies are starting to realize the importance of branding products and services as they face narrower margins in the domestic market and high competition abroad.
In recent decades, many global Western brands have entered the Chinese market offering superior quality products and services at premium prices.
China is the world's leading manufacturing economy. It is second only to the US in terms of GNP and is expected to overtake it within 25 years.
How to breathe life into a slowing global economy when many of the policy tools have already been exhausted will be one of the key challenges for leaders at the G20 summit.
Jiang Xun calls them "the reflection of our civilization", an observation that would be on the money even if he were talking about the mobile devices of today that have become so much a part of our lives.
Ban Ki-moon, the United Nations secretary-general, has high expectations of what the G20 Leaders Summit being hosted by China on Sept 4 and 5 can achieve.
Martin Jacques believes the G20 summit in Hangzhou is taking place at a crucial time for the global economy.
With the G20 Leaders' Summit in Hangzhou on Sept 4 and 5, the eastern Chinese city has come under the spotlight of the world media. But since the summit is being held in the shadow of the global economic downturn, will the annual meeting lead to global governance and global economic recovery? How can China, as host, better play the role of a responsible power?
This century has seen extraordinary developments in China's long history as a great trading nation. In 2001, China was admitted to the World Trade Organization, and in 2015, the renminbi was admitted to the International Monetary Fund's basket of reserve currencies.