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Re-creating a slice of Paris

Updated: 2016-06-24 07:49
By Chen Jie (China Daily)

Re-creating a slice of Paris

Black ostrich feathers are cut and reworked before being appliqued onto a skirt. Black goose feathers painted with a motif evoking marble are re-cut and sewn onto the top. The cutting and positioning of the feathers requires 270 hours of work. [Photo provided to China Daily]

So, China was the first market to see this collection.

Chanel duplicated the Paris in Rome show in Beijing to promote it.

To ensure that more customers felt a part of the event, Chanel staged the show twice in one day, in the afternoon and at night.

This is the first time that Chanel has held a big show in Beijing since it entered the country in 1999.

"It took a lot of time and work for our teams to redo this show in Beijing. But China deserves it, because of our business here. China is an important market for Chanel," says Pavlovsky.

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