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Large Medium SmallRTG Consulting Group released their "2016 RTG Brand Relevance Report" in August, revealing brands Chinese young consumers find most relevant to their lives.
The report divided Chinese consumersinto two groups: Generation-Y (born in 1980s to mid-1990s) and Generation-Z (born mid-1990s to 2000s).
The report was compiled using a survey of 4,000 consumers,covering brands in six industries: fashion, electronics, technology, mobile apps, cars, and food and beverage. Let's take a look at the top 10 brands most relevant to Gen-Y.
Top 10 brands most relevant to China's Generation-Y
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