High-end lifestyle goes mobile

A host interacts with guests at an event Reca China held.[Photo/chinadaily.com.cn

"Our value is to open doors to a fun exciting world for users to get out from their everyday life and comfort zone," Gao said.

"We held sailing competitions, snow drift experiences which users never thought to explore; We organized adventures for Land Rover owners to drive in tropical rain forest in Malaysia; We also led wealthy groups to visit famous royal families in Europe and learn from their family inheritance experience and enterprises' management knowledge."

Gao excitedly listed all the fun events the company had held: "we want to pass positive energy to people and lead a healthy attitude and value so that people are not just working hard for work itself, but to having ability to experience more in life."

"We serve as the tie and aim to gather more partners in the age of sharing economy, " Gao said.

"Reca China comes at the right moment because mobile Internet started to penetrate through the middle class and above and it could benefit us, as well as investors and partners."