High-end lifestyle goes mobile

Gao haiyun attends Reca China's set-up ceremony.[Photo/chinadaily.com.cn]

"I want Reca China to be a door opened to all users, not only wealthy elites, " Gao said in Beijing on Monday.

"Even though it requires users to be financially comfortable to participate some of the events, anyone who is willing to pursue a quality life and meet people with the same minds is our target customer."

To Gao, providing a healthy and high-quality experience is like creating a goal for users to realize their values.

"Through the events we can form a group of people with the same hobbies and similar life goals and share our resources," he said.

Reca China's first users were Gao's friends, who have contributed by providing ideas and support to shape the platform's core values.