Supporters of Democratic Presidential nominee Hillary Clinton cheer during a rally at West Philadelphia High School in Philadelphia, Pennsylvania, August 16, 2016. [Photo/Agencies] |
A Saturday Night Live parody viral video with Trump "dad dancing" to a song by the rapper Drake has garnered more than 7 million views on YouTube, according to a report published by The Hill news daily.
In comparison, the Clinton campaign's attempts during the primaries to connect with younger people were frequently met with online mockery.
However, "she doesn't need to be cool. She just needs to be who she is," said Sarah Audelo, the youth vote director with the Clinton campaign. "That's what young people are interested in. Young people want authenticity."
Young voters came out in record numbers to send Barack Obama into the White House in 2008 and then assisted with his reelection four years later.
The 2016 general election is expected to draw in millions more young people who didn't bother to participate in their primaries and caucuses, let alone register to vote.
There are estimated 75.4 million millennials, roughly defined as someone born between 1980 and 2000, in the United States, a voting group larger in size than 74.9 million Baby Boomers who were born after the World War Two.