Edgar Russ, an Austrian who came to Cremona in 1984, says it is tough to make a living by crafting only master instruments and that the town's violin-makers need to change.
"At the end of the day, you work for free," he says.
Russ offers various levels of craftsmanship, a model he says does not sit well with Cremona's traditionalists. But he believes it is a way of prospering and ensuring it remains a thriving centre of violin-making in the long-term.