Talksport aims at China

"We think China will be one of the biggest parts of our international broadcast business," says Scott Taunton, chief executive of what is said to be the world's biggest sports radio station, Talksport. "The reason is it is interesting, and the scale of economy, the size of population and their interest in particular in Premier League football."

Last year the radio station, owned by an ITV Northern Ireland licensee, UTV, obtained the rights to broadcast Premier League games in any language outside the UK and the eurozone. That has now been extended to cover the whole world outside the UK and Ireland.

The station is allowed to fully broadcast 380 league matches each season, and last year broadcast matches in English, Mandarin and Spanish, including through the Internet and mobile apps.

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