Laowai Not: Impact in China

Simon Kubski co-founded We Impact, a company that promotes sustainable living in China.

Kubski, a Canadian, believes that we should all think about the things we do and how they impact ourselves, other people around us and on our environment.

Organizations with similar goals often tell people what not to do, Kubski said. WE IMPACT takes an alternative approach: telling people what they can do.

"It's to help people join a brand that makes the world a better place.

"This is Simon Kubski's story.

Video: Huan CAO

Producer: Flora Yue