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Squash's evolution as a TV-friendly sport, played against some of the world's most dramatic backdrops, should serve it well in its bid to become an Olympic sport in 2020, its federation president said last week.
When Ireland's Katie Taylor was taking hits and striking blows for boxing's Olympic debut in an east London ring last year, John Hardy did not want to look. To this leading neuroscientist and molecular biologist, a boxing bout is little more than a session of mutual brain injuries. He was horrified to see women boxing at the Olympic level for the first time at the London 2012 Games.
With the Masters just one week away, Rory McIlroy says mental mistakes are still hampering his efforts to get back on top and reclaim control of his game.
Multiple Olympic gold medalist Carl Lewis has backed Tokyo's bid to host the 2020 Olympic Games, hailing the Japanese city's strong pedigree for organizing big sporting events.
American cyclist Lance Armstrong, who was stripped of his seven Tour de France titles for doping, is ineligible for a masters swimming competition in Texas, the event's sanctioning body said on Thursday.
United can move close to Premier League title with victory in derby
Baseball
For Florent Amodio, it may be now or never. The French figure skater was just 19 at his first Olympics in Vancouver, Canada, in 2010, old enough to appreciate the experience but not at his peak as an athlete.
Less than a year remains until the Sochi 2014 Olympic Winter Games' opening ceremony on Feb 7, and nine Omega Countdown Clocks, spread across the Russian Federation, have been meticulously counting down the days, hours, minutes and seconds until the vibrant celebration takes place and Omega assumes its official timekeeping responsibilities for the 26th time since 1932. On March 7, the brand will assume the same role at the Paralympic Winter Games.
While Moscow digs itself out of a huge snow storm that hit the Russian capital in the last few days, organizers of the Winter Olympics are worried a lack of snow could become a problem next February.
Q: In terms of sports marketing, some brands may choose sailing, some horse racing, some may choose tennis. What is Omega's strategy of sports sponsorship? Any specific criteria? Are there any sports events you are particularly interested in investing in?
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