Xiaomi topped Adidas and Nike as the most relevant brands for Generation-Z (born mid-90s to 2000s), according to a report by RTG Consulting Group.
The 2016 RTG Brand Relevance Report ranked top brands among young Chinese consumers divided into two groups: Generation-Y (born 80s to mid-90s) and Generation-Z.
The report was compiled using a survey of 4,000 consumers,covering brands in six industries: fashion, electronics, technology, mobile apps, cars, and food and beverage. Let's take a look at the top 10 brands most relevant to Gen-Z.
No 10 New Balance
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A view of a New Balance store in Shanghai on Aug 14, 2014. [Photo/IC] |
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