91.22 billion yuan ($14.33 billion)
Alibaba Group saw its gross merchandize volume total 91.22 billion yuan in the 24-hour online shopping carnival, beating last year's record of 57.1 billion yuan within 12 hours after the spree started.
The big screen shows the 24-hour sales data of the 2015 Tmall Global Shopping Festival on Nov 11, 2015. [Photo provided to chinadaily.com.cn] |