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Strange but true: Burger perfume the smell for foodies

Updated: 2015-03-31 16:19

Burger King's perfume, designed for foodies

Strange but true: Burger perfume the smell for foodies

Poster of the Whopper-scented perfume released by Burger King Japan.

For those who think a barbecue smells better than flowers, a new perfume claiming to make you smell like a Whopper may be your next purchase.

The international fast food chain is selling the burger scented fragrance on April Fool's Day in Japan. It is available for one day only. The perfume sells for around $41 and comes with a free Whopper.

Far more than a hoax, Burger King Japan is making a serious effort to promote the perfume, releasing a poster on its official website that shows a man wearing a suit along with a Whopper and the slogan: "wear it and have it."

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