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Designs with local touch

Updated: 2016-05-20 07:32
By Sun Yuanqing (China Daily)

Designs with local touch

A model wears a creation by Veeco Zhao. Photos provided to China Daily

Veeco Zhao shows her origins by taking into consideration her customers' sensibilities. Sun Yuanqing reports.

With fashion getting increasingly globalized these days, it is difficult to tell the origin of a designer from his/her work.

For young designer Veeco Zhao, her origin is not expressed through obvious ethnic elements, but careful consideration shown to her local customers' sensibilities.

Zhao recently displayed her 2016 autumn/winter collection at the Fashion Now event in Shanghai, a promotional platform for young Chinese designers.

The collection highlights faux fur coats, leather skirts, lace gowns and oversized knitwear, with creamy colors like pink, mint green and ice blue.

Zhao says her clothes are made for those who enjoy life like she does.

"It doesn't matter how old she (the customer) is, but she has to have a young girl inside her," says Zhao, who is in her mid-20s.

Born in Heilongjiang province in Northeast China, Zhao was trained in painting in Beijing and later went to Paris to study fashion design and pattern making at Ecole de la Chambre Syndicale.

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