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Chinese films still struggle for some bling

Updated: 2013-08-26 12:34
By Gan Tian ( chinadaily.com.cn)

Chinese films still struggle for some bling

Fashion plays a significant role in One Night Surprise, starring Fan Bingbing. Provided to China Daily

Why can Sex and the City make Jimmy Choo and Manolo Blahnik household names, but fashion in China's chick flicks like Tiny Times and One Night Surprise leaves no impression for fashionistas?

Chinese moviemakers are also becoming more aware of that films targeted at women are closely connected with fashion. In two recently premiered movies, producers and directors have paid much more attention to couture.

Tiny Times director Guo Jingming has invited Vogue China's artistic director Huang Wei to dress all the characters, while One Night Surprise features looks from Li Hui, former fashion director of Harper's Bazaar China.

Huang says she has brought more than 3,000 items for the Tiny Times crew. She tells China's famous showbiz tabloid, Southern Metropolis Entertainment Weekly, that she had a 10-person team in the crew, plus a professional tailor making minor changes every day.

When asked what was the standard for choosing brands in this movie, Huang says "quality and details".

"There are brands like Dior, but there are also brands like Zara, and there are special items from local designers. Tiny Times has it all."

Harper's Bazaar's Li says she created more than 500 looks for One Night Surprise's female lead, Fan Bingbing, and had contacted more than 30 international labels. Li also invited the country's top designers, including Qi Gang and Wang Yutao, to create some pieces for the movie.

Some film critics say that Tiny Time is overdressed with various luxury brands, like Fendi, Burberry and Hermes. One Night Surprise, however, leaves no surprises for fashionistas.

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