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We should not forget what the campaign was started for. Those patients need more money and care, but can a viral event truly help them? Some collective challenges feel more like a show or a fun game. In an age of viral Internet events capturing people's attention, how many participants really cared for the needy that they claimed to benefit?
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Thousands of people participated in an "Ice Bucket Challenge" activity in Shenzhen, Guangdong province, on August 22, 2014. [Photo/IC] |
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