Animation festival in Hangzhou

China International Cartoon & Animation Festival will be held in Hangzhou from April 27 to May 2. [Photo provided to China Daily]

The festival will be held in Hangzhou, capital of East China's Zhejiang province, from April 27 to May 2.

The annual event is jointly sponsored by the State Administration of Press, Publication, Radio, Film and Television, and the provincial government.

One of the festival's most marketable sections, "animated films promotion and venture capital", is scheduled from April 23-26. The section is a platform for animators to promote their ideas, by way of scripts or film clips to raise funds. This year, dozens of TV channels and major studios that make children's programs and films will participate in it.

The 2015 Report of China's Animated Movies, an overall look at the industry, will also be released at the event.

Last year, deals worth 12 billion yuan ($1.85 billion) were signed at the festival.

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