US companies finding niche markets
By Chang Jun and Zhang Yuan in Detroit | China Daily | Updated: 2017-06-23 07:31
 |
|
Visitors admire a robot at Gateway' 17 held in Detroit, the United States, June 21, 2017. Gateway' 17, a conference held by Alibaba in Detroit on June 20-21, features presentations and breakout sessions aimed at educating attendees on what and how to sell to China, especially through e-commerce platforms, so that they can grow their businesses and go global. [Photo/Xinhua] |
Gerber, the Michigan-based baby food brand with more than 90 years of history, decided to open an Alibaba Tmall flagship store in November 2015 to directly sell to Chinese families and parents.
"We chose to team up with Alibaba, a trusted partner in China (to promote product lines)," said Bill Partyka, president and chief executive officer of Gerber.
Related Stories
