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Short video platforms must be swept clean

China Daily | Updated: 2018-10-17 07:56
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Two women stand near a poster for short-video app Douyin in Shanghai. [Photo/China Daily]

MANY SHORT VIDEO CLIPS have gone viral on social media platforms in the past few years. But instead of concentrating on the number of views they get, short video clips should be positive and promote correct values, says People's Daily:

As early as several years ago, some analysts predicted that short video clips would be the stars of the mobile internet. Time has proved them right: A recent research report shows that the number of short video clip viewers online will reach 350 million by the end of 2018. Thanks to the huge number of viewers, it is no longer rare for one single short clip to be viewed hundreds of millions of times online.

More important, an increasing number of governmental agencies and enterprises have been joining the trend of short video clips. Some local procuratorates even make short video clips to educate people not to break the law, while a police dog team has won millions of followers with its short video clips.

Yet problems have emerged, too. Some of the short video clip users make vulgar content to attract viewers. Some even challenge the law.

That poses possible dangers to society if the short video clips are not regulated. Especially since the main audience for the short video clips are young people in their 20s, even teens. If these youngsters view vulgar content every day, without any positive value, their values might be corrupted and they might be led astray.

The internet regulation departments have already taken measures to regulate the short video clip sector, and we hope the short video clip platforms will do their part in eliminating videos with illegal or vulgar content. It is time for the short videos to promote positive values, so that short video clips can be used to better educate people.

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