Breaking the mold: 26-year-old poses for older people

By Chen Liubing | chinadaily.com.cn | Updated: 2018-07-11 13:29
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The hairdresser adjusts Liang Xiaoqing's hair before a shoot in Beijing, on Nov 7, 2017. [Photo/IC]

Liang's hairdresser spends one hour on her hair before each shoot. "Styling gel ruins my hair," she said. "If I quit the job one day, it won't because of lack of offers, but because of lack of hair," Liang joked.

"I get well paid as a model, and the trust of customers gives me sense of achievement," said Liang. Shooting for brands that target seniors and middle-aged customers has become a part of my life, instead of feeling bored, I find pleasure in it, she added.

There are not enough models for this market segment, said Liang, as many models still look too young even after make-up.

"Many believe modeling as a profession is the exclusive domain of youth, but I am happy because modeling for older people can be a long career," Liang said.

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